When I created my first online business — Wideruins Trader — one of the things I loved most was creating content that actually benefited the visitor. Blog posts, artist interviews, even comment sections. That might seem obvious now, but in this industry, it’s still not the norm. A lot of Native American jewelry websites still don’t have a blog, a newsletter strategy, or a schedule for adding new items regularly.
That’s why I believe relationship-building should always be a focus — online and in person.
AI as a Helper — Not a Replacement
You’ve probably seen those AI-generated listings that sound too polished or just plain wrong. That’s not what I’m talking about.
Here’s what I do:
I write out what I know about the piece — the artist, the materials, the setting. Then, I use AI to help me expand that into a full, thoughtful description.
Example:
What I Know & Prompt AI:
“This bracelet is by Calvin Martinez. It has a dark green Royston turquoise stone in a freeform cut. Calvin’s known for traditional Navajo revival-style work. He’s self-taught, lives near Gallup, and uses handmade stamps and traditional tools. I would like your help in creating a description of a Navajo handmade bracelet by Calvin Martinez. This bracelet features a beautiful dark green Royston Turquoise stone that is a freeform cut that sits in the traditional Navajo setting beautifully…”
AI-Enhanced Result:
“This stunning handmade bracelet by renowned Navajo silversmith Calvin Martinez showcases the artist’s exceptional craftsmanship and dedication to traditional Navajo revival style…”
See the difference? The details came from me — AI just helped turn it into a story. That’s what I think AI is really useful for: taking what you know and helping you share it better.
Here is my Linkedin post on the subject 💎 Level Up Your Native American Art E-Commerce Store with AI 💻 | Jason Arsenault
Blog Content Too
Same goes for blog posts. I recently drafted one called:
Discover the Vibrant World of Native American Jewelry in Gallup, New Mexico
I gave AI a long, personal explanation of Gallup’s connection to Native jewelry, the people I see around town like Calvin Martinez and Lyndon Tsosie, and the color and culture of the Four Corners.
AI didn’t come up with the content — it helped polish the structure and flow.
Here is the prompt:
you are professional blog writer who specializes in creating content that is seo rich and comes across in an inspirational and teaching voice. Are you ready to help me with a blog post?
The Content:
Yes, I am a company that sells authentic Native American jewelry and we are called Daisy Cowboy and located in Gallup, New Mexico. Gallup is known around the world as being the place to find Native American Jewelry. It has even earned the title Indian Jewelry Capital of the World. When I go out to get my coffee at Starbucks I can easily run into Lyndon Tsosie, when I go to my kids sporting events a good chance I will visit with Calvin Martinez. You get the point, this town and area has an overwhelming population that supports the cottage industry of Native American jewelry making. I always believe it is this authenticity that attracts collectors and jewelry buyers to this style of work. It is not like walking into a James Avery where you can see the perfection of mass produced pieces. Our pieces are one of a kind and they capture the beauty and soul of this region. They are alos filled with color. The Four Corners is filled with color, big open blue skies, dark red mesas, rich brown high desert landscapes, stricking yucca flower blooms, and on and on. It is just not our landscape that has color, but our food as well. The State Motto is Red or Green, meaning which chile (yes we spell it chile) you are going to have over your chicken enchiladas. Those dishes come out smothered in deep reds or vibrant roasted greens. But that is still not it, we have more color and that is found in our jewelry. Whether it is a giant turquoise cluster squash blossom being worn for a graduation or special occasion, to that simple one stone ring that has been passed down forever. The Four Corners is about color, and is so different from when I visit family back in the midwest. There it is beautiful, but that beautiful comes in shades of green. The Navajo, Zuni, and Hopi silversmiths love to use different colored material for their work. If you found this site and you were interested enough to explore the blog, you probably know turquoise. This amazing stone can come in striking blues and greens, but that is the only stone with rich colors found in Native American handmade silver. Deep red Mediterranean Corals, Acoma black jets, almost purple Lapis Lazuli, and purple sugilite, bumble bee jasper, ancient cuts of petrified forest, fascinating green gaspeite, or how about cuts of opal. The colors found in Native American jewelry are endless. Being a collector of Native American jewelry is so involved because you can collect by artist, stone, age, style, and never run out of pieces to search for.
The Response:
Discover the Vibrant World of Native American Jewelry in Gallup, New Mexico
When you think of authentic Native American jewelry, one place naturally springs to mind: Gallup, New Mexico. Known internationally as the “Indian Jewelry Capital of the World,” Gallup isn’t just a title; it’s a vibrant hub where tradition and creativity come alive.
At Daisy Cowboy, our passion for Native American jewelry runs deep, rooted right here in Gallup. This is a town where everyday life intersects effortlessly with renowned artists. Grabbing a coffee at Starbucks? You might run into celebrated Navajo artist Lyndon Tsosie. Heading to a local sporting event? Don’t be surprised if you strike up a conversation with Calvin Martinez, known for his impeccable silverwork.
Authenticity You Can Feel
Gallup’s rich community supports an artisan-driven jewelry industry unlike anything mass-produced. Unlike the polished perfection of big brands, each piece of Native American jewelry carries with it the soulful uniqueness of handcrafted artistry. Every item—from intricate squash blossom necklaces to heirloom turquoise rings—reflects personal stories, traditions, and meticulous craftsmanship.
A Region Painted in Color
The Four Corners region is defined by its vibrant colors—vast blue skies, striking red mesas, and deep, earthy browns of the high desert landscape. This kaleidoscope of hues doesn’t stop with nature; it extends into our food and culture. In New Mexico, even our state motto celebrates color—“Red or Green?”—referring to the vivid chile sauces that adorn dishes like our famous chicken enchiladas.
Yet perhaps nowhere is the rich color palette of the Four Corners more beautifully represented than in Native American jewelry.
Stones of Every Shade
If you’re exploring Daisy Cowboy, chances are you’re familiar with turquoise—a stone synonymous with Native American artistry. But turquoise is just the beginning. Our artists skillfully incorporate a rainbow of captivating materials:
- Mediterranean Coral: Deep reds that evoke passion and strength.
- Jet Stone from Acoma: Rich, intense black that symbolizes resilience.
- Lapis Lazuli: Majestic blues bordering on deep purples, representing wisdom and truth.
- Sugilite: Vibrant purples known for their rarity and beauty.
- Bumble Bee Jasper: Striking yellows and grays capturing energy and vitality.
- Petrified Forest Wood: Ancient beauty preserved in earth tones.
- Gaspeite: Bright greens representing growth and renewal.
- Opals: Shimmering gems that seem to hold every color at once.
Endless Possibilities for Collectors
Collecting Native American jewelry from Daisy Cowboy is an enriching journey. Whether you are fascinated by a particular artist, drawn to a specific stone, intrigued by historical eras, or captivated by various styles, there’s always something unique and breathtaking to discover.
Immerse yourself in a world where authenticity, beauty, and color come together in every meticulously crafted piece. Welcome to Daisy Cowboy, and welcome to Gallup—where each jewel tells a story.
So if you’re building a site, here’s the takeaway:
Use AI to share what you know, not pretend to know what you don’t. And if you ever get stuck, AI can help you say it better.
Then I create an image that captures the idea of the post:
Anyone else tried AI for product descriptions or blog content? How did you use it?